Strategic use of intellectual property in business
Dive deep into four tailored modules—ICT, Biotech, Engineering, and Creative Industries—prepared for you to learn how to identify, grow, manage, and value every piece of your intellectual assets. The course is hands-on and outcome-driven: if you already have a business plan, you’ll finish this course with a ready-made IP audit and a framework for a strategy that supports your business goals. Pick the module that best fits your sector and get started today—make the most of your IP with practical, sector-specific insights.
4
Modules
Certificate
of completion
Free
access
18
Hours per module
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{{/title}} {{#caption}}Helping Estonian enterprises turn IP into business value
Strategic Focus
Innovation Driven
Estonian laws and European Standards
Initiated and supported by:
Preparatory materials
Why is this necessary?
To get the most out of this course, it’s essential to have a basic understanding of intellectual property concepts. The preparatory materials provide essential background that helps you follow the content, engage with examples, and apply the strategies effectively.
The online course starts with a short quiz to ensure your knowledge level is suitable for proceeding.
If you already have basic intellectual property knowledge and can pass the quiz, you can start the online course now!
“What is intellectual property?”
Prepared by WIPO: What is Intellectual Property?
“Enterprising Ideas: A Guide to Intellectual Property for Startups”
Prepared by WIPO: Enterprising Ideas: A Guide to Intellectual Property for Startups
Four sector-specific learning paths
Each module is designed by industry experts and academic professionals to provide practical, actionable knowledge for your specific field. Blocks
Available courses
Who should take this path?
Students, researchers, founders and others interested in using IP to facilitate business success in Biotech startups, pharma companies, research institutions, and university spin-offs.
Key focus areas:
- Role of patents in helping getting biotech inventions into the real world
- Licensing agreements
- Regulatory barriers and aids
- Protecting biological data
Real-world case study: CRISPR gene- editing patent battle, Gearbox Biosciences – Strategic Patenting in Synthetic Biology, Licensing collaboration of Genentech and ImmunoGen, and many more.
Practical tools: IP audit worksheet, Biotech patent landscape analysis, sample clauses for agreements
Please review the preparatory materials before starting the course!
Estimated course duration: 18 hours
Who should take this path?
Students, researchers, founders, industrial R&D teams, and others interested in using IP to facilitate business success in Engineering firms and manufacturing companies.
Key focus areas:
- Patent protection vs Trade secret management
- SEP-s, patent pools, and FRAND
- IP and commercialisation strategies
Real-world case study: patent battle Dyson vs Hoover, Caterpillar’s Trademark Power, Strategic use of IP in Estonian companies - Dipperfox, and many more.
Practical tools: IP audit worksheet, Trade secret protection framework, international patent filing guideline, Freedom to Operate tools.
Please review the preparatory materials before starting the course!
Estimated course duration: 18 hours
Who should take this path?
Tech startups, software companies, AI developers and SaaS providers. bbbbbb
Key focus areas:
Real-world case study: Apple vs. Samsung
IP war, Starship Technologies:
Intellectual Property Portfolio and
Strategy, Bluetooth® and Strategic
Control through Trademark, and many
more. Practical tools: IP audit worksheet,
Software licensing models, Freedom to
Operate tools. Please review the preparatory materials before starting the course! Estimated course duration: 18 hours
Who should take this path?
Content creators, designers, fashion brands, media companies, entertainment businesses.
Key focus areas:
- Copyright enforcement
- Trademark strategy
- Licensing models
- IP in the digital age
Real-world case study:Taylor Swift – Intellectual Property as a Tool for Creative Control, Licensing Deal between Marvel and Disney, LEGO – IP as the Core of the Business Model, and many more.
Practical tools: IP Monetization Map – Creator Worksheet, IP Audit Checklist, The Hybrid IP Mapping Canvas.
Please review the preparatory materials before starting the course!
Estimated course duration: 18 hours
Why choose our MOOC?
Help & support
The course is open to all companies, entrepreneurs, startups, students, researchers, and private individuals.
To get the most out of this course, you must have a basic understanding of intellectual property. But don’t worry, we have provided the necessary basic material for you if you need an intro or touch-up to your IP knowledge.
Certificates are awarded upon successful completion of each module, including all required tests and a final assessment. Certificates are issued digitally and can be downloaded immediately.
All course content is available in both Estonian and English. You can switch between languages at any time during your learning journey.
You need an up-to date version of a web browser (Chrome, Firefox, Edge, Safari) and a stable internet connection. The platform is optimized for desktop, tablet, and mobile devices, and no additional software installation is required.
Each module is designed to be completed in approximately 18 hours, depending on your pace and level of prior knowledge. You can progress at your own speed, and the platform allows you to pause and resume whenever it suits your schedule.
Absolutely!
You can progress at your own speed - no live sessions are provided.
The course is free of charge.
If you experience any technical issues, content-related questions, or need general support, please reach out to us: intellektuaalomand@eis.ee